By Kathleen Pearson, Director of Professional Recruiting 

In this tough job market, more than ever WHO you know is just as important as WHAT you know.  Instead of just randomly sending your cover letter and resume to all law firms you have ever heard of, you should develop a targeted network list.   

Start with all of the lawyers you know, then expand it to all corporate executives you know.  Once you have prepared your initial list, rank individuals by how well you know them and possible connections to firms you would like to apply.  Next, send personalized letters to the people you know and ask for an introduction. 

For example, you know John Smith, executive at XYZ Corporation, which is represented by Law Firm ABC.  Send Mr. Smith a letter, explaining that you are currently looking for a position and would appreciate a recommendation and/or introduction to Law Firm ABC.  At the very least, a recommendation by a client will get you a lunch meeting with the relationship partner.  Now you have met someone new to add to your network.  If the relationship partner cannot help you with their firm, ask if they can recommend you meet someone else.   

This skill will not only help you get a new position, it will serve you well in the future when you are expected to bring in business for the firm.  The earlier in your career you learn to effectively network, the better off you will be in the future.