John Remsen of the Remsen Group has an excellent article today that lists the top 10 marketing tips for first and second year associates.  Click here for the full article. 

Excerpt: 

There are two kinds of lawyers in private practice. There are lawyers with clients, and there are lawyers who work for lawyers with clients. My question to you is this: Which would you rather be in ten years?

As a first or second year associate, now is the time to begin developing good marketing habits that will pay off over the long haul. These habits should play to your likes and interests, and be consistently applied and performed in a thoughtful, proactive and strategic manner. No one expects you to go out and “slay the dragon” as a young lawyer. The key at this stage of the game is to focus on habits.

So here we go, offering TheRemsenGroup’s Top Ten Marketing Tips for First and Second Year Associates.

You’ll notice that our list does not include: “Meet your billable hours requirement.” That’s a given. It’s the investments of your non-billable time, your thought capital and even in your wardrobe that will set you apart.

1. Excel at the Basics
2. Find a Really Good Mentor
3. Stay on Top of Current Events
4. Declare Your Major
5. Develop a Game Plan
6. Dress Like a Lawyer
7. Hang Out at the Bar
8. Develop Your A-List
9. Keep in Touch
10. Be a Hero